Our Story.

Inspired by the wanderluster who is lured by the discovery of the unexplored and created for the sensory innovator who welcomes the unknown, Apostle captures the olfactive artistry of authentic and unique destinations. 

Developed with botanical ingredients of the highest quality, Apostle is a 100% Australian owned and developed artisan fragrance range.

Apostle explores the mastery  fragrance posses to serve as a messenger.  To evoke or create memories with strong emotional attachments.

And its ability to transport us to a different time and place.  



janelle donnelly

Perfumer. Creator.


Apostle was born from Janelle’s desire to bring to life the unique landscapes she’s traversed, coupled with her belief that the production of an artist is the expression of an adventure of their soul. 

Intrigued by the power of fragrance as a form of storytelling to create authentic experiences that deeply engage, she embarked on an olfactive journey to learn the art of scent. 

Janelle was born in Australia and prior to becoming a perfumer she had a successful corporate career in environmental planning and law.


“Believe in the freedom to wander.
To create your own stories.”